We Are Oregon Ag Radio

 

Get The Latest Ag News

Bicoastal Media is your one-stop shop in Oregon for all things farm, ranch, news, and weather!  We are your trusted source for AG News. 

Bicoastal Media is dedicated to providing the most recent, relevant, and up-to-date agriculture news in Oregon. Listen daily, as we keep you informed with breaking news on the most pressing topics pertinent to Oregon agriculture.

Agriculture accounts for approximately 20 percent of the U.S. gross national product. Bicoastal Media is dedicated to being Oregon's agricultural source. From keeping producers informed about what’s happening in their industry to educating consumers, we keep you informed with the latest agriculture news you need to manage your business best.

Farmers and ranchers listen to Bicoastal Media for farm news, weather, markets, and ag information.

In fact, in recent studies, radio surpassed all other forms of media for farmers and ranchers every single day, and 89% of farmers and ranchers listened to farm radio nationwide at least three times per week!

Bicoastal Media reports on farm and ranch news, including dairy, beef, row crops, farm business management, product information, farm safety, new ag initiatives, organic farms and farming, legislative matters, rural issues, market conditions, and more for ranchers and producers.

For those in agriculture, Bicoastal Media provides the most comprehensive coverage of markets, farm news, and coverage of local, statewide, and national events. If agriculture needs to know, they turn to Bicoastal Media.

Bicoastal Mediais targeted to reach Affluent Men 35+ with high earning power in their prime spending years.

Ag News and Talk is the No.1 format for producers & farmers. The Ag News/Talk format has some of the most educated and affluent listeners.

The Ag Radio listener:

- Are the decision-makers of their household and farm.
- Are loyal and listen for long periods of time.
- They are business-savvy and look for information to keep them informed on their market and keep their businesses profitable.
- Are primary 35 to 64+ with a secondary demographic: 25 to 54.

Gender Profile: The majority of Bicoastal Media's listeners are males. Most of this consumer group falls significantly into the important 25-64 age group.

Marital Status: Most of the Ag listeners are married or engaged.

Occupation Profile: Bicoastal Media targets individuals who are employed full-time in a variety of occupations, including farmer, rancher, owner, manager, professional, clerical, trade, skilled sales, and the operation of farms or ranches.

Education Profile: The Ag News format attracts well-educated listeners. The majority have attended or completed college.

Activities: Bicoastal Media attracts listeners who actively participate in exercise and fitness, biking, hunting, fishing, boating, golfing, gardening, and hiking.

Bicoastal Media listeners enjoy going out to music concerts, sporting events, bars, and restaurants.

Investments: Bicoastal Mediatargets listeners who have high incomes, are homeowners, and invest in mutual funds, stocks/bonds, retirement programs, and investment real estate.

Bicoastal Media listeners are a demographically appealing group that includes high-income earners and is a very effective way to reach new customers.

Market your business to thousands of potential customers each week with Bicoastal Media.

 
Bicoastal Media Listeners Have Spending Power!

Bicoastal Mediatargets homeowners. A huge category with these consumers is home improvement.

Home Spending: Bicoastal Media listeners spend heavily in these areas.

- Interior painting/wallpaper
- Landscaping or yard improvements
- Lumber
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

Over 50% spent more than $5000-$10,000 on home improvements and renovation in the past two years.

 Bicoastal Media targets listeners with purchasing power.

Bicoastal Media Is Built For AG Advertisers

Ag Radio is foreground radio. Unlike music radio, talk radio commands attention. Ag radio listeners aren't just button-pushers who stop pushing buttons when they hear a song they like. They listen closely.

Ag radio is the best environment for an advertising message. Because Ag Radio is the spoken word, commercials don't interrupt programming the way they do in music Radio. In music Radio, the most common point of tune-out is when a commercial begins. Yet Talk listeners regard commercials as informative.

Ag Talk radio is a resource. Because listeners use it for Ag news, weather, sports scores, and business news, listeners find talk radio informative.

Ag Talk radio listeners are more involved. Because they're paying attention, they're more likely to respond to advertising messages.

Bicoastal Mediais a high-impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest Ag news, sports, weather events, and stories. 

Bicoastal Media listeners are actively listening to get the Ag information they want. Your commercial message cuts through and gets heard on Bicoastal Media.

Bicoastal Media is built for Ag advertisers. We deliver an affluent audience that can't be reached by any other radio station, making Bicoastal Mediaan excellent investment to help you get more customers.

The Bicoastal Media sales team can help you make the right marketing decisions to grow your business and reach thousands of potential new customers each week.